![]() ![]() “This was when we were coming off rigid denim and when fabric for high stretch and mobility was costly, so it was groundbreaking for a bigger brand of this scope to launch something that only the premium market had been able to cover,” says Melissa Morrin, senior director of denim at Old Navy, explaining that the Rockstar is unique for its stretchy fabric and a pattern that’s designed to move with the consumer’s body. ![]() It was during this time, circa 2012-at the boom of the skinnies-when Old Navy struck gold with the launch of its Rockstars: a super-skinny cut that promised to “fit every body.” And the response was astounding. The more they snugged to your skin, the more they were desired-and in every single colorway, too. And before all of that, there were skinny jeans. ![]() Before straight-leg, high-waist jeans became the It silhouette in the denim world, there were frayed shin-length kick flares, which evolved from super-slouchy, highly distressed boyfriend styles. ![]()
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