![]() ![]() ![]() ![]() Email messaging drove 28% of all online revenue in 2017.If you are you ready to take your direct mail marketing to the next level with the potential to increase your direct mail marketing response rates and increase sales, American Litho is ready to explore all the possibilities to help you achieve your marketing goals. A healthy marketing mix should include consideration for targeted emails, based on the interests of your audience, that trigger a direct mail response – combining digital with direct. ![]() Consider an integrated campaign and ask us about a process we call “priming the mailbox”. A customer with a coupon in hand is far more likely to use it compared to cold opening emails which can be scary, problematic and annoying. It’s a one-to-one conversation regarding important information about your vehicle warranty, the best place to bank, a coupon for the new dental office, a low interest credit card or an internet-based business, selling a product that you cannot live without.ĭirect mail marketing makes taking action as a consumer extremely easy. How often do you open your email inbox and sigh at the sheer volume of messages that are from brands that you don’t engage with? Conversely, how often do you open your mailbox are instantly delighted by mail from an old friend? Direct mail is positioned to be more like the old friend stopping by for a visit, bringing relevant news into your home. Further, addressing a specific pain point with a corresponding offer will result in a higher conversion rate and ultimately drive return on investment. Your campaign is optimized using digital and direct mail in tandem to gain important customer insights. Measuring the reaction to email will help inform the list, offer and creative effectiveness of a direct mail piece. These emails allow you to home in on what exactly the customer is looking for. Drip campaigns are a series of emails that are triggered automatically according to how a customer engages with your marketing material. One effective tactic to consider when pairing digital with direct mail is a drip campaign. Studies show that customers spend up to 25% more when businesses combine email and personalized direct mail in a marketing campaign and a recent Boinet study found that a personalized URL can increase response rates as high as 3X. We’ve discussed how direct mail marketing can be more efficient than internet marketing, now let’s explore how direct mail marketing and digital marketing can work together to drive a greater response. We can help set up the right performance indicators and provide real-time data for your campaigns. From Total Cost Per Piece where we analyze every financial aspect of your mailing to Cost Per Customer Acquisition where we provide key response data on the cost and lifetime value of a customer. How can American Litho help you stay on top of calculating return on investment? Each campaign has different goals, American Litho has a number of tools that we use to help customers calculate return on investment. Tangible actionable items like QR codes, coupons, and welcome deals are all excellent tools to monitor response, measure conversions and to calculate ROI. If you are monitoring your own campaigns, tracking how well your online tools are engaged is a good way to measure return on investment. The rule of thumb for ROI calculating is to subtract the initial cost from the final value, dividing this new number by the cost of investment, then multiplying this new number by 100. Calculating this stops you from spending unnecessary money and time. It is extremely important to consider the return on investment from direct mail marketing. ![]()
0 Comments
Leave a Reply. |